About Us
Founded in 2012 by Charlotte Sweeney OBE, Charlotte Sweeney Associates is a global consultancy specialising in leadership and culture transformation. We work with organisations across sectors to strengthen leadership capability, embed inclusion and build resilient, high-performing cultures.
About Charlotte Sweeney Associates
We have worked in partnership with hundreds of companies and delivered thousands of hours of consultancy, leadership, and learning and development around the world covering the majority of sectors, including, Fast-Moving Consumer Goods (FMCG), Luxury Brands and Hospitality, Financial Services, FinTech, Manufacturing, Healthcare, Consultancies and Professional Services, to name a few.
As a result, we continue to support millions of employees globally by creating workplace cultures where they can deliver their best work.
Our organisation is regularly recognised for our deep expertise and amazing record of impact with clients. Our founder, Charlotte Sweeney OBE, has been named as one of HR's Most Influential Thinkers and is an active member of the Forbes HR Council. She was recently awarded the Inclusion Award by the Management Consultancy Association, and was a finalist for The Times Management Consultant of the Year 2025.
How We Work
We support organisations with delivering inclusive, high performing cultures and teams through honest partnership. By working with us, you will benefit from our expert leadership, knowledge and ‘support and challenge’.
We offer tailored consultancy and advisory services, and inclusive development solutions aligned to your culture, maturity and business needs.
We focus on what matters most - understanding your business drivers to address the issues in a way that responds to the root causes and not symptoms. We are known for our amazing record of impact with clients, a laser-focus on delivering results and changing the way organisations think.
We get to the heart of the issue through the lens of your people and culture. Whether you have a clear vision of your future state or are still defining this, we will work with you to identify what good looks like and how to achieve this with measurable impact.
We inspire bravery.
We believe in ‘work that works’.
We will always choose what’s right, over what’s easy.
We will always be honest and supportive.
This work is HARD - being able to laugh together (and occasionally at ourselves) is key.
We will be generous with our knowledge, and we will always keep evolving, staying curious and committed to creating lasting impact.
Our Values
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HonestyWe are transparent and authentic in all our interactions, fostering trust and building strong, lasting partnerships. |
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MasteryWe bring deep expertise, continuous learning and a commitment to excellence in everything we do. |
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PioneeringWe adopt new models, challenge the status quo and lead with clarity and courage to shape future-focused organisational cultures. |
Inclusive Leadership
The definitive guide to developing and executing an impactful diversity and inclusion strategy – locally and globally.
A decade after the book was published, the advice given throughout the pages is as relevant now as it was then. Inclusive Leadership - the definitive guide to developing and executing an impactful diversity and inclusion strategy – locally and globally, aims to guide organisations to achieve the change they are striving for in a straightforward, no-nonsense style.
Looking at all aspects of business, it works through the whole employee life cycle and considers how to achieve a diverse supply chain. It introduces the STAR framework that any sized organisation can use to get them thinking about where they are on their DE&I journey and where they want to be. The book shares examples of best practices from around the world; this is the first book on diversity and inclusion that offers tried and tested approaches to achieving sustainable change.
Inclusive Leadership was shortlisted for the Chartered Management Institute (CMI) Management Book of the Year prize in 2018 and has regularly featured in the top 50 HR Management books on Amazon.
Testimonials
We have a 95% Net Promoter Score (NPS)
*NPS is a standard benchmark used to gauge customer loyalty, satisfaction, and enthusiasm with a company.
You have won round the sceptics and educated those who needed the knowledge. The ‘what’ and the measurement is great. I’m excited to get the data and see where we can take this!
I loved your no nonsense approach and willingness to challenge the current norms of practice. It all seems so simple doesn’t it? Apply the same strategic approach & questions as you would to any area of business - why do we fail to do this for DE&I?!
I just wanted to say a huge thank you! It’s great working with you and I feel way more confident we can move our DE&I agenda forward with your support.
Thank you so much for all of your support, it has been invaluable throughout this process. Your steer, guidance and feedback has been greatly appreciated and most definitely helped have a positive impact on the shadow board concept.
I just wanted to send a quick note to say thank you so much for your coaching and the difference it’s already made […] which has helped me arrive at solutions faster.
Fantastic content, it really stimulated the discussion. We could have gone on and on. I saw at the end of the chat that someone had already ordered your book during the session!
“The CEO was very fired up and energised about EDI – I think the light bulb has gone on! He is extremely keen to welcome you to a session with the Exec team – even before I prompted that this was something we had discussed as a next step!
You inspired us all to do differently as well as acknowledging where we are at presently.
Excellent - empathetic, understanding, highly intelligent and all-round great coaching.