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Charlotte Sweeney Associates

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Human Centred AI

Prepare – Pre Implementation

Infographic - CSA Approach

Building the foundations for responsible AI.

AI will only ever be as fair as the systems it learns from.

Many organisations are implementing AI on top of processes, policies and behaviours that already contain bias. This creates risk and undermines trust, posing a barrier to AI value creation and successful AI adoption.

We help you take a structured, evidence-led approach to becoming responsible AI ready.

Examples of how we can support you:

Diagnose your current state

We assess where bias and inequity may exist across:

  • People processes (e.g. recruitment, progression, performance)
  • Products, Supply Chain, Marketing processes
  • Decision-making and adoption frameworks
  • Organisational data and inputs into AI systems

Identify risk and opportunity

Through SWOT analysis, we highlight where AI could:

  • Amplify existing inequities already within your systems and create unintended consequences for underrepresented groups
  • Improve decision quality and consistency from your leadership team, embedded in inclusive leadership principles

Co-design your human-centred AI strategy

We work with you to embed your values, fairness and inclusion into your AI strategy that aligns:

  • Business objectives
  • People strategy
  • The culture you need for the future of work
  • Responsible AI principles underpinned by our inclusive practices

Support with behavioural change to prepare for AI adoption

We provide leaders and teams with the tools to change and evolve existing behaviours and ways of working to enable them to leverage AI successfully in their work.

We enable the above through:

  • Our change management experience, using change models such as our Leaders FIRST© model
  • Decades leading culture change across multiple sectors and geographies
  • Our business experience of aligning people and culture with business performance

This can be delivered via diverse methods, such as designing workshops, toolkits, ways of working, frameworks and behavioural nudges.

The outcome

You will have:

  • A clear view of organisational risk and readiness via our in-depth audits [GDEIB]
  • A defined strategy for responsible AI implementation with inclusion at the heart
  • Confidence that your foundations are fit for purpose and enable you to create workplaces that work for everyone

For an initial exploratory call, get in touch to find out how we can help you

Book a 30-minute call

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Testimonials

We have a 95% Net Promoter Score (NPS)

*NPS is a standard benchmark used to gauge customer loyalty, satisfaction, and enthusiasm with a company.

Excellent - empathetic, understanding, highly intelligent and all round great coaching.

January 2026

You inspired all to do differently as well as acknowledging where we are at presently.

January 2026

Fantastic content and it really stimulated the discussion. We could have gone on and on. I saw at the end of the chat that someone had already ordered your book during the session!

October 2024

The CEO was very fired up and energised about EDI – I think the light bulb has gone on! He is extremely keen to welcome you to the session with the Exec team – even before I prompted that this was something we had discussed as a next step!

March 2024

You have won round the sceptics and educated those who needed the knowledge. The ‘what’ and the measurement is great. I’m excited to get the data and see where we can take this!

March 2024

I loved your no nonsense approach and willingness to challenge the current norms of practice. It all seems so simple doesn’t it? Apply the same strategic approach & questions as you would to any area of business - why do we fail to do this for DE&I?!

September 2024

Thank you so much for all of your support, it has been invaluable throughout this process. Your steer, guidance and feedback has been greatly appreciated and most definitely helped have a positive impact on the shadow board concept.

October 2024

I just wanted to send a quick note to say thank you so much for your coaching and the difference it’s already made […] which has helped me arrive at solutions faster.

December 2024

I just wanted to say a huge thank you! It’s great working with you and I feel way more confident we can move our DE&I agenda forward with your support.

February 2023